A card game that breaks ice and breaks barriers. The animals carry the weight of the questions. Their expressions make it palpable.
Social Yaks is a community card game designed to create real conversation. The brief: build a visual world around a yak — an animal expressive enough to carry any emotion, absurd enough to disarm any tension.
The result: a full character illustration system, card design architecture, and a game identity that feels like a cult object from the first time you hold it.
A game that sells itself in person. Every demo converts. Social Yaks became a word-of-mouth phenomenon before any paid marketing.
