Sub-Brand Identity / Mylar Packaging / Cannabis

LLIITT LLAABBSS High Dose Line

Client

Lit Labs

Year

2024

Scope

Sub-Brand Identity / Mylar Bag System

Industry

Cannabis / CPG

A sub-brand with enough visual force to own the shelf. Built from a custom graphic system, premium finishes, and hand-crafted type.

⬚
Slot 01
Hero / Brand world
21:9

The Brief

When the parent brand is quiet, the sub-brand has to scream.

Lit Labs needed a High Dose sub-line that could stand apart from the parent brand on shelf. Louder. More graphic. Immediately distinct. The solution: a custom illustrated system with holographic foil finishes and hand-drawn type that makes every SKU feel collectible.

Six SKUs at launch. Each one a different flavor. Each one the same visual weight.

⬚
Slot 03
3
4:3

⬚
Slot 04
4
4:3

Process

Sub-Brand Architecture

The High Dose line needed to live inside the Lit Labs world while asserting its own identity. Color, type, and illustration system built from scratch — referencing the parent without copying it.

Custom Illustration System

Each SKU gets a unique illustrated element tied to the flavor profile. Hand-drawn. No stock. Every bag earns its shelf space visually.

Holographic Finish Strategy

The foil finish is not decorative — it is structural. It signals premium in a format where every brand is trying to look premium. Done right, it reads different.

SKU Rollout

Six SKUs at launch. System designed to scale to twelve without a redesign. Every future flavor drops into the grid.

Six SKUs, zero reprints. The system held first time. The High Dose line became the fastest-moving sub-brand in the Lit Labs catalog.

Slot 07

Full lineup — retail shelf

16:9

SKUs launched in first drop

Reprints — system held on first run

Sub-brand system built to scale to 12+ SKUs

Color Palette

Deep Purple#1a0a2e

Brand Purple#9b59b6