A platform connecting travelers with local photographers. The brand had to feel like the best photo you've ever taken on a trip.
Shoot My Travel connects international travelers with local photographers. The brief: a brand identity and UX strategy that makes a marketplace feel like a personal recommendation. Not a platform. A discovery.
The visual system had to work across digital and print: app UI, brand collateral, social presence, and physical touchpoints at hotel partnerships.
Booking conversion tripled in the first quarter after the rebrand. The brand became the story photographers told when recommending the platform.
