Lucho Escobar

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Miami, FL · Strategic Creative Partner

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LUCHO

Brand Identity Custom Lettering Art Direction Motion Design Miami · FL

Unapologetic Artsonist · 8 Years · Miami

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Brand identity. Custom lettering. Art direction. For brands built to be impossible to ignore.

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"Thinking outside the box is for the average.
I work where craft meets conviction. I never apologize for it."

Lucho Escobar · Unapologetic Artsonist

Selected Work

The
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07 Projects

Brand Identity · Logo · Cannabis CPG

Structural Design · Packaging · POP Display

Made by a Farmer

Sub-Brand · Mylar Packaging · Custom Lettering

Brand Refresh · Packaging System · Structural

Brand Identity · Character Design · Illustration

Website Design · UI/UX · Visual System

Shoot My Travel

Lettering for Branding · Illustration · Event Branding

Key Biscayne Fourth of July

What I Do

The
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I don't do cookie-cutter. Every engagement starts with curiosity and ends with something that makes your competitors uncomfortable.

Brand Identity

Complete visual systems — logo, typography, color, tone. Brands built to last, not trends that expire in six months.

Custom Lettering

Hand-crafted type that exists nowhere else. For logos, campaigns, packaging, and anything that needs a voice you can't fake with a font.

Art Direction

The eye behind the campaign. I direct the aesthetic of shoots, digital products, and full creative executions.

Motion Design

Identity that moves. Animation for social, digital, and broadcast. Intentional motion, never decoration.

Marketing Design

Design that performs. Campaigns for tourism, real estate, DTC, and hospitality. Creative that earns its place.

Web & UI Design

Websites that convert and feel alive. UI/UX for startups, brands, and founders who want more than a template.

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The Studio

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Unapologetic
Artsonist

Start a project →

Born in Bogotá, Colombia. Miami for over 20 years. This is home. 8 years building brand identities, custom lettering, and campaigns for clients who want to stand out — not blend in.

Startups, agencies, founders, global brands. Collaborative by process. Intentional by aesthetic. Built to look like nothing else.

8+

Years in the game

40+

Brand projects

6

Disciplines

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Zero apologies

Looking to hire? ↓ Download CV

Brands I've Worked With

WORK

Available for new projects

LET'S
BUILD
something.

creative@lucho.studio ↗ Instagram LinkedIn