The most luxurious village south of Miami throws the most serious Fourth of July parade in the state. 64 editions deserved a visual identity to match.
Key Biscayne is the southernmost incorporated village in the continental United States. The annual Fourth of July parade is a civic institution — Floridians only. Attended by residents who live in one of the most valuable stretches of real estate in the country.
Working with Rocketdog Creative Studio, the directive landed us here — a surprising but correct choice. The Cape Florida Lighthouse, tropical forever, and the heritage of the event all resolved into a single island event illustration system built to extend.
A commemorative identity for a 64-year tradition. Collectible by design. The kind of work a community keeps.